Examlex
Holding or carrying costs include the costs of:
Marketing Mix
The set of tactical marketing tools—Product, Price, Place, Promotion—that a company uses to produce the response it wants in the target market.
Product Attributes
The characteristics that define a product and contribute to its perceived value among consumers, such as quality, features, design, and brand reputation.
Customer Relationship
The approach a company takes to managing its interactions with current and potential customers, often to improve loyalty and engagement.
Niche Segments
Specific, narrowly defined market segments targeted by businesses with tailored products or services.
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