Examlex
Some of the reasons which small business owners should consider borrowing money are:
Sternberg's Consummate Love
A concept from Robert Sternberg's Triangular Theory of Love, referring to a complete form of love consisting of three components: intimacy, passion, and commitment.
Intimacy
The closeness between individuals in personal relationships, characterized by mutual affection, emotional connection, and trust.
Cognitive-Dissonance Theory
The view that we are motivated to make our cognitions or beliefs consistent with each other and with our behavior.
Effort Justification
In cognitive-dissonance theory, the tendency to seek justification (acceptable reasons) for strenuous efforts.
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