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What are the guidelines for building a successful Web strategy for a small e-company?
Abu Ghraib
A prison in Iraq, the site of notorious abuses of detainees by members of the United States armed forces in the early 2000s.
Foot-in-the-door Technique
A compliance strategy used to persuade someone to agree to a large request by first getting them to agree to a modest request.
Persuasion
Persuasion is the act of convincing someone to change their beliefs, attitude, or behavior through argument, reasoning, or appeal to emotion.
Peripheral Route
A term from the Elaboration Likelihood Model of persuasion, referring to when a person is persuaded by something other than the argument or content of a message, such as attractiveness or celebrity endorsement.
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