Jerry Is Developing a Pricing Strategy for an Established Line

question 145

Multiple Choice

Jerry is developing a pricing strategy for an established line of home care products.His premium products are priced over $4000,his best products are in the $2540 range,and his good products are $1015 range.Jerry is using a ________ strategy.

• A)penetration pricing
• B)leader pricing
• C)price lining
• D)geographic pricing

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Definitions:

Organizational Culture

The unwritten, collective mindset and values that influence how people within an organization interact and work together.

Dysfunctions

Negative consequences or undesirable effects that result from organizational behaviors or structures.

Feldman's Organizational Socialization

A framework describing how new employees acquire the necessary knowledge, behaviors, and skills to become effective organizational members.

Anticipatory Socialization

The process through which people learn and adopt the norms, values, and behaviors necessary for a role they will assume in the future.