Jerry Is Developing a Pricing Strategy for an Established Line

question 145

Multiple Choice

Jerry is developing a pricing strategy for an established line of home care products.His premium products are priced over $4000,his best products are in the $2540 range,and his good products are $1015 range.Jerry is using a ________ strategy.

• A)penetration pricing
• B)leader pricing
• C)price lining
• D)geographic pricing

---

Definitions:

Internal Factor

Any factor within an organization that can affect its operations, performance, and strategy, such as culture, employees, or internal processes.

Projected Job Market

An estimation of the future availability of employment opportunities in various sectors.

Location Preferences

Individual or organizational priorities regarding geographical location when making decisions about living, working, or situating businesses.

Buyer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs.