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Price lining,leader pricing,and odd pricing are three geographic pricing strategies that can be used for established products.
Scenario Analysis
A process of analyzing possible future events by considering alternative possible outcomes.
Competitive Analysis
The process of evaluating the strengths and weaknesses of competitors within the same market to develop strategic advantages.
What-if Analysis
A process or method used to evaluate the potential outcomes or impacts of different scenarios or decisions by changing variables and observing the resulting changes.
Base Case
The set of assumptions, inputs, and data considered in a financial model or analysis that serves as a starting point for scenario analysis.
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