________ Is the Personal Contact Between Salespeople and Potential Customers

question 113

Multiple Choice

________ is the personal contact between salespeople and potential customers that comes from sales efforts.

• A)Publicity
• B)Personal selling
• C)Specialty advertising
• D)Advertising

---

Definitions:

Goal-Setting Process

A motivational technique involving the establishment of achievable, specific, and measurable objectives to enhance performance and focus.

Employees

Individuals who are hired to perform services or work for an organization or employer, typically in return for compensation.

Dual Factor Theory

Dual Factor Theory, also known as Herzberg's motivation-hygiene theory, proposes that job satisfaction and dissatisfaction arise from two separate sets of factors—motivation factors that lead to job satisfaction and hygiene factors that prevent dissatisfaction.

Hygiene Factors

According to Herzberg's two-factor theory, aspects of the work environment that can cause dissatisfaction if missing, such as salary, company policies, and working conditions, but do not necessarily motivate when improved.