[Solved] When using advertising,the small business owner should ask him/herself certain questions such as "What business are we in?","What image do we want to project?",etc. In-Store Restaurants: In-store restaurants refer to dining facilities located within retail stores or shopping centers, offering shoppers the convenience of eating without leaving the premises. Limited-Line Store: Retail outlets that offer a narrow product line with deep assortments within those lines. Women's Lingerie: Women's underwear and nightclothes, often designed to be appealing or erotic. Scrambled Merchandising: A retail strategy where stores carry a wide variety of unrelated product categories to attract a broader customer base.