When Choosing a Medium for an Advertising Message,a Small Business

question 107

True/False

When choosing a medium for an advertising message,a small business owner needs to consider the absolute costs of the ad,the ad's cost per potential customer reached.

---

Definitions:

Intelligence

The ability to acquire and apply knowledge and skills, including problem-solving, learning, and the adaptation to new situations.

Least Important

A term typically used in prioritization or evaluation contexts, indicating the item with the lowest priority or significance in a given list or comparison.

Great Person Approach

A theory suggesting that history is shaped by the actions of great leaders or exceptionally talented individuals with innate qualities of leadership.

Political Leaders

Individuals who hold positions of power in government organizations and are responsible for setting and implementing policies and decision-making.