The Most Meaningful Unique Selling Proposition

question 68

Multiple Choice

The most meaningful unique selling proposition:

• A)identifies as many product features as possible.
• B)stresses price.
• C)counters the strengths of the competition.
• D)describes the primary benefit of the product.

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Definitions:

Capabilities

The skills, knowledge, and resources an organization or individual possesses that enable them to achieve objectives and perform effectively.

Intense Dislike

A strong feeling of aversion or antipathy towards someone or something.

Attitude

An established attitude or emotional stance towards a person or thing, often shown through how one acts.

Affective

Pertaining to emotions, sentiments, and dispositions.