Radio Has a Number of Advantages for the Small Business

question 63

Multiple Choice

Radio has a number of advantages for the small business owner,such as:

• A)friendliness,in that radio ads are more active than print media ads.
• B)easily measurable results and testable strategies.
• C)long life span.
• D)the ability to personalize the ads to the specific customers.

Analyze the criticisms and limitations of differential association theory.

Comprehend the importance of learning processes in criminal behavior as explained by differential association and differential reinforcement theories.

Understand the concept and implications of reintegrative shaming in controlling deviance.

Identify different individual and societal responses to deviance as explained by various theorists.