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The Key to the Success of a Direct Mailing Campaign

question 12

True/False

The key to the success of a direct mailing campaign is the accuracy of the customer list.


Definitions:

Nervous Mannerism

Behaviors or actions displayed by individuals when they are anxious or stressed.

Verbal Spacers

Filler sounds or words, such as "um," "like," or "you know," used by speakers during conversation to pause for thought without breaking the flow of speech.

Elevator Speech

A brief and persuasive speech used to spark interest in what a person, organization, or project does, often delivered in the time span of an elevator ride.

Philippic

A fiery, damning speech, or tirade, often directed against someone or something.

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