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A banner ad is an ad page that appears for a short time before a user-requested page appears.
Fixed Assets
Long-term tangible assets that are used in the operations of a business and are not intended for sale, such as buildings, machinery, and equipment.
Net Present Value
A method used in capital budgeting to assess the profitability of an investment or project, calculating the difference between the present value of cash inflows and outflows.
Present Value
The current worth of a future sum of money or stream of cash flows given a specified rate of return, taking into account the time value of money.
Average Rate of Return
A financial ratio that represents the expected annual earnings of an investment as a percentage of its initial cost.
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