Entrepreneurs Implement a Marketing Communications Plan by Ensuring That All

question 32

True/False

Entrepreneurs implement a marketing communications plan by ensuring that all elements of the plan (advertising,publicity,public relations,sponsorships,and personal selling)deliver an inconsistent message that is based on their firm's unique selling proposition.

---

Definitions:

Unwarranted Risk

Refers to taking actions or making decisions that involve unnecessary or avoidable danger or hazard.

Hazing

The practice of subjecting newcomers to abusive or humiliating tricks and ridicule, often as a form of initiation.

Cohesion-Performance Relationship

A concept in organizational and social psychology that explores how the cohesiveness of a group influences its overall performance.

Bidirection

Pertaining to or involving movement, influence, or action in two opposite directions.