Examlex
The goals of one-to-one marketing are to attract,retain and increase the purchases by the target customer.
Physical Products
Tangible items that are manufactured, sold, and physically handled by the consumer, in contrast to services or digital goods.
Raw Materials
Basic substances in their natural, modified, or semi-processed states used as inputs for production.
Distribution
The process of making goods or services available to consumers through various channels.
Downstream Activity
Processes in the supply chain that occur after the production phase, such as distribution, marketing, and sales to the end consumer.
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