________ Is the Process of Creating and Delivering Desired Goods

question 72

Multiple Choice

________ is the process of creating and delivering desired goods and services to customers and involves all of the activities associated with winning and retaining loyal customers.

• A)Retailing
• B)Selling
• C)Marketing
• D)None of the above

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Definitions:

Fixed Costs

Expenses that do not change with the level of goods or services produced by a business within a certain period, such as rent, salaries, and insurance.

High-low Method

A technique used in cost accounting to estimate variable and fixed costs based on the highest and lowest levels of activity.

Variable Cost

Costs that vary in proportion to the level of production or business activity, such as materials and direct labor.

Fixed Costs

Expenses that do not change with the volume of production or sales, such as rent, salaries, and insurance premiums.