One of the First Steps in Building a Marketing Plan

question 90

Multiple Choice

One of the first steps in building a marketing plan is identifying a small company's ________,the group of customers at whom the company aims its products and services.

• A)target market
• B)competitors
• C)customers
• D)Both A and C

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Definitions:

Treasury Bills

Short-term government securities with maturity periods typically of one year or less, considered a low-risk investment.

Least Risky

Describes an investment or action that is considered to have the lowest probability of causing financial loss or harm.

Canadian Common Stocks

Equity in publicly listed Canadian corporations, indicative of part ownership in these enterprises.

Risk Premium

The extra yield an investor anticipates earning for accepting greater risk relative to a risk-free investment.