A Feature Is What a Customer Gains from a Product

question 57

True/False

A feature is what a customer gains from a product.

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Definitions:

Extended Self

A concept in consumer behavior that suggests individuals define themselves by the things they own, which are seen as extensions of their identity.

Marketing

The process of promoting, selling, and distributing a product or service, including market research and advertising to meet consumer needs.

Extended Self

A concept in consumer behavior that suggests individuals extend their identity through the possession of objects, significantly influencing their self-concept.

Communal Goals

signify aims or objectives that are shared by a group of people or a community, focusing on collective rather than individual benefits.