A Competitive Profile Matrix

question 103

Multiple Choice

A competitive profile matrix:

• A)identifies a firm's core competencies.
• B)permits the small business owner to divide a mass market into smaller,more manageable segments.
• C)compares the firm's and its competitors' key success factors.
• D)creates a road map of action for the entrepreneur in order to fulfill his/her company's mission,goals,and objectives.

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Definitions:

SUCCESs Principles

A set of guidelines intended to increase the effectiveness of communication by making messages simple, unexpected, concrete, credible, emotional, and stories-based.

Storytelling

The art of using narrative and tales to convey messages, engage audiences, and evoke responses, widely used in branding and marketing strategies.

Simple

Straightforward or easy to understand, lacking complexity or complications.

Societal Norms

The accepted behaviors, practices, and standards that a society or social group considers normal or appropriate.