Rather Than Attempting to Serve the Total Market,the Small Firm

question 65

Multiple Choice

Rather than attempting to serve the total market,the small firm pursuing a ________ strategy specializes in serving a specific target segment.

• A)cost leadership
• B)differentiation
• C)focus
• D)head-to-head

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Definitions:

Proposition

A remark that implies a judgment or opinion.

Winter

The coldest season of the year in polar and temperate zones, typically marked by the shortest days and longest nights.

Cold

A low temperature, especially in the atmosphere; the sensation resulting from the absence of heat.

Weather

The state of the atmosphere at a place and time as regards heat, dryness, sunshine, wind, rain, etc.