Joan Is Seeking to Answer a Series of Questions Such

question 80

Multiple Choice

Joan is seeking to answer a series of questions such as: How do competitor's cost structures compare to ours,what new competitors are entering the industry,what do our customers say about competitors,etc.By asking these questions,Joan is:

• A)conducting a SWOT analysis.
• B)identifying her company's key success factors.
• C)formulating strategic options for her company.
• D)performing a competitive analysis.

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Definitions:

Subliminal Sensation

A perceptual experience that occurs below the threshold of conscious awareness.

Context Effects

Refers to how the context or environment in which information is presented affects an individual's perception or understanding of that information.

Masking Stimuli

External stimuli that interfere with the perception of other stimuli, making them less likely to be noticed.

Subliminal Stimulation

The process of receiving messages or stimuli below the threshold of conscious awareness.