Examlex
To be successful,a differentiation strategy must create the perception of value in the customer's eyes.
FIRO
An acronym for Fundamental Interpersonal Relations Orientation, a theory that explains interpersonal interactions within groups based on inclusion, control, and affection.
Inclusion
The practice or policy of providing equal access to opportunities and resources for people who might otherwise be excluded or marginalized.
Big Five Theory
A psychological theory that classifies human personality traits into five broad dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.
Assertiveness
The quality of being self-assured and confident without being aggressive, enabling one to express thoughts and feelings openly and stand up for personal rights.
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