Examlex
As one writer explains,"trial-and lots of error-is embedded in entrepreneurship."
Experimentation
The process of trying out new ideas, concepts, or methods to gather data, observe outcomes, or test hypotheses.
Abduction
The process of forming a hypothesis or explanation through inference from limited information.
Brand Questions
Inquiries that help to define and understand the essence, goals, and strategies of a brand.
Brand Position
The unique place a brand occupies in the minds of customers and how it is distinguished from competitors' brands.
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