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Describe the three levels of ethical standards.
Temptation
A desire to engage in short-term urges for enjoyment that threatens long-term goals, relevant in marketing when consumers are enticed by products.
Myth
A traditional story, often involving supernatural beings or phenomena, that serves to explain a natural or social phenomenon.
Uncertainty Avoidance
A cultural dimension that describes the degree to which people in a society feel uncomfortable with ambiguity, uncertainty, and risk, influencing behaviors and practices.
Myth
A traditional story or belief that embodies the values and ideals of a society or group, often used in branding to convey complex ideas simply.
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