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Identify each of the following topics as being part of microeconomics or macroeconomics:
a.the impact of a change in consumer income on the purchase of luxury automobiles
b.the effect of a change in the price of Coke on the purchase of Pepsi
c.the impact of a war in the Middle East on the rate of inflation in the United States
d.factors influencing the rate of economic growth
e.factors influencing the demand for tractors
f. the impact of tax policy on national saving
g. the effect of pollution taxes on the U.S. copper industry
h. the degree of competition in the cable television industry
i. the effect of a balanced-budget amendment on economic stability
j. the impact of deregulation on the savings and loan industry
Immediate Action
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Marketing efforts aimed at convincing or influencing the audience to adopt a particular viewpoint or engage in a specific action, such as buying a product.
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Response Tracking
The process of monitoring and analyzing the reactions or feedback from a target audience following a specific marketing activity or campaign.
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