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Table 3-39
Assume that Japan and Korea can switch between producing cars and producing airplanes at a constant rate.
-Refer to Table 3-39. Korea should specialize in the production of
Cognitive Dissonance
Cognitive Dissonance is the mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time.
Subjective Norms
An individual’s perceptions about whether significant others think he or she should (or should not) perform the behavior in question.
Attitude Polarization
The phenomenon whereby a person's stance on a specific issue becomes more extreme after being exposed to opposing arguments.
Effort Justification
A cognitive dissonance theory concept where individuals rationalize the effort they put into achieving a goal, often valuing the outcome more if more effort was required.
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