Examlex
The flatter the demand curve that passes through a given point, the more elastic the demand.
Business Proposition
A value statement explaining what benefits a company offers, how it solves customer problems, and why it is unique or better than competitors.
End-User
The final consumer of a product or service who uses it for its intended purpose.
ROI
Return on Investment, a financial metric used to evaluate the efficiency and profitability of an investment, calculated by dividing the net profit by the initial cost.
Marketing Plan
A strategic document outlining an organization's advertising and marketing efforts over a certain period of time.
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