A Consumer's Willingness to Pay Directly Measures

question 62

Multiple Choice

A consumer's willingness to pay directly measures

• A)the extent to which advertising and other external forces have influenced the consumer's preferences.
• B)the cost of a good to the buyer.
• C)how much a buyer values a good.
• D)consumer surplus.

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Definitions:

Two-Part Tariffs

A pricing strategy that consists of a fixed fee plus a variable usage fee.

Supply Chain

The entire system of producing and delivering a product or service, from the supplier of raw materials to the customer.

Chain Profits

The overall financial gains generated through the interconnected stages of a supply chain.

Forward Buy

The purchasing strategy of a product in larger quantities when it is priced lower, to use or sell over time as prices increase.