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If there is a surplus of loanable funds,then
Product Usage
The manner in which a consumer uses a product, which can influence product development, marketing strategies, and customer satisfaction.
Market Segment
Refers to the division of the potential market into distinct groups of customers with common needs or characteristics.
Viability
The ability of a business, project, or idea to survive or to sustain itself and achieve long-term success.
Firm's Mission
A statement that defines a company's core purpose, focus, and direction, serving as a guide for its strategies, decisions, and operations.
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