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If the price of a good in the U.S. is $10, the exchange rate is 2 units of foreign currency per dollar, and the foreign price of the same good is 30 units of foreign currency, then the real exchange rate is 2/3.
Ethics
The moral standards expected by a society.
Moral Standards
The principles that govern the behavior of individuals and institutions regarding what is right and wrong.
Society
A group of individuals involved in persistent social interaction, or a large social group sharing the same geographical or virtual territory, typically subject to the same political authority and dominant cultural expectations.
Marketing Campaign
A coordinated series of steps that include the promotion of a product or service through various media and techniques to achieve specific business goals.
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