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The aggregate-demand curve
Merchandising Firm
A business that purchases finished goods for resale in order to make a profit, differentiating itself from manufacturing firms and service firms.
Gross Margin
The difference between sales revenue and the cost of goods sold, expressed as a percentage of sales revenue.
Contribution Margin
The amount remaining from sales revenue after variable expenses have been deducted; a measure of profitability.
Total Cost of Goods Sold
The sum of all costs directly involved in producing or purchasing products sold by a company during a given period.
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