Examlex
An economic expansion caused by a shift in aggregate demand remedies itself over time as the expected price level
Private Branding
A marketing strategy where products are manufactured by one company but marketed and sold under another company's brand or retailer's brand.
Mixed Branding
A strategy where a company markets products under its own name and that of a reseller because the segment attracted to the reseller is different from its own market.
Retailer Branding
This refers to the process where retailers develop a brand name and identity to distinguish themselves and their private-label products from competitors.
Multiproduct Branding
A branding strategy where a company uses one name for all its products in a product class.
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