Suppose 1,000 Students Were Split into Two Groups of 500

question 18

Multiple Choice

Suppose 1,000 students were split into two groups of 500.Both groups were first presented with an image of a new high-end pair of jeans produced by Tommy Hilfiger,a clothing company.
The first group was given the following statement and then asked the following question: "The normal retail price of these jeans is $100.Would you be willing to pay $75 for them?"
The second group was given the following statement and then asked the following question: "The normal retail price of these jeans is $250.Would you be willing to pay $75 for them?"
Suppose that 24% of the students in the first group answered yes and that 73% of the students in the second group answered yes.It is likely that more students in the second group were willing to pay $75 for the pair of jeans because they were told the normal price was much higher.This is an example of a ________ effect in decision-making.

• A) clothing
• B) marketing
• C) utilitarian
• D) framing
• E) psychosomatic

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Definitions:

Radiology

The branch of medicine that uses imaging technologies, such as X-rays and MRI, to diagnose and sometimes treat diseases.

Ultrasonography

A diagnostic imaging technique that uses high-frequency sound waves to create images of structures within the body.

X-Rays

High-energy radiation used in low doses to create images of the inside of the body to help diagnose conditions or diseases.

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Individuals or entities that supply goods or services, often used in the context of healthcare to refer to professionals or organizations offering medical care and treatment.