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You have an idea to provide a grocery home-delivery service in the developing country of Mongolia. What role would corruption play in the success of your business?
Non-compensatory Decision-making Rule
A decision rule where if an option does not meet at least one important criterion, it is dropped from consideration, regardless of its merits on other criteria.
George Kingsley Zipf
was an American linguist and philologist who is best known for Zipf's law, which suggests that in any given language, the frequency of any word is inversely proportional to its rank in the frequency table.
Linguist
A specialist in the study of language and its structure, including the study of grammar, syntax, phonetics, and semantics.
Brand Loyal
The tendency of consumers to consistently purchase products or services from the same brand over time, often due to satisfaction, perceived value, or emotional connection.
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