The Accompanying Table Shows Laura's Preference Ranking for Different Brands

question 112

Multiple Choice

The accompanying table shows Laura's preference ranking for different brands of jeans for 2011 and 2012. Her preferences are ranked from 1 to 4, where 4 is her most-preferred brand and 1 is her least-preferred brand. In 2011, 1,439 of the 28,000 females attending Laura's college owned a pair of Joe's Jeans. In 2012, a survey showed that 9,421 of the 28,560 females attending Laura's college owned a pair of Joe's Jeans. Based on this information, the change in Laura's preference ranking for Joe's Jeans from 2011 to 2012 can be best explained by the: $\begin{array}{lll}\text { brands of jeans }&2011 \text { Preference Ranking }&2012 \text { Preference Ranking }\\\text { Citizens of Humanity } & 2 & 2 \\\text { Apple Bottoms } & 1 & 1 \\\text { Seven for All Mankind } & 4 & 3 \\\text { joe's jeans } & 3 & 4\end{array}$

• A) jean stitching effect.
• B) fashion inferiority complex effect.
• C) oligopolistic pricing effect.
• D) bandwagon effect.
• E) sociological advocacy effect.

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Definitions:

Confederacy

The confederation of 11 southern states that seceded from the United States in 1860-1861, leading to the American Civil War.

Major Robert Anderson

A Union Army officer during the American Civil War, best known for his defense of Fort Sumter at the outbreak of the war.

Fort Sumter

A sea fort in Charleston, South Carolina, known for two battles of the American Civil War, the first of which marked the war's beginning.

Civil War Began

Referring to the start of the American Civil War in 1861, a conflict between the Northern states (the Union) and the Southern states (the Confederacy) primarily over the issues of slavery and states' rights.