Refer to the Accompanying Graph

question 111

Multiple Choice

Refer to the accompanying graph. To maximize profit, the monopolistically competitive firm shown will charge a price per unit of:

• A) 0 (zero).
• B) $20.17.
• C) $18.17.
• D) $16.87
• E) $15.87

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Definitions:

Service Quality Dimensions

Aspects used to evaluate the quality of service, including reliability, responsiveness, empathy, assurance, and tangibles.

Service Gap

The difference between customer expectations for service quality and the actual service delivered. This gap can influence customer satisfaction and business success.

Zone of Tolerance

refers to the range within which customers are willing to accept variations in service delivery and still be satisfied.

Service Quality

The measurement of how well a delivered service matches the customer's expectations.