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False advertising is generally regulated by:
Goodwill
An intangible asset that arises when a company acquires another for a price higher than the fair value of its net identifiable assets.
Fair Values
The monetary amount expected from selling an asset or required to cover a liability, in a well-organized deal among market stakeholders, at the time of assessment.
Control
The power to govern the financial and operating policies of an organization so as to obtain benefits from its activities.
Investee
A company or entity in which an investor holds an interest, typically through ownership of shares.
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