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Jim and Lisa own a dog-grooming business in Champlain, New York, called JL Groomers. There are many buyers and many sellers in the dog-grooming service market. JL Groomers experiences normal cost curves, with the marginal cost (MC) curve crossing average variable cost (AVC) at $14 and average total cost (ATC) at $22. JL Groomers' short-run supply curve would be the:
Reinforcer
Any stimulus that increases the likelihood of a preceding behavior being repeated.
Primary Reinforcer
An innate reinforcing stimulus like nourishment or shelter, which does not require learning to be effective in enhancing behavior.
Conditioning
A process of behavior modification by which a subject comes to associate a desired behavior with a previously unrelated stimulus.
Negative Contrast Effects
A psychological phenomenon where an individual's perception of an option is negatively influenced by a comparison with a better option.
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