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Refer to the accompanying figure for the following questions.
-The accompanying figure describes the market for gasoline in a local community.If the government were to place a price floor at P1,predict the resulting surplus or shortage.
Market Segmentation
Involves aggregating prospective buyers into groups, or segments, that have common needs and will respond similarly to a marketing action.
Prospective Buyers
Individuals or entities that are potential customers, showing interest in purchasing a product or service.
Marketing Action
Any initiative or step taken by a company to promote its products or services, aiming to achieve specific marketing objectives.
Consumption Behavior
The study of how individuals make decisions to spend their available resources on various products and services.
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