Which of the Following Is Not True Regarding Customer Relationship

question 9

Multiple Choice

Which of the following is not true regarding customer relationship management (CRM) systems?

• A)CRM does not require data from
• B)CRM can help managers to better understand customer purchasing behavior
• C)CRM requires the collection of customer demographic data
• D)Business intelligence tools can enhance CRM

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Definitions:

Social Desirability Effect

The tendency of survey respondents to answer questions in a manner that will be viewed favorably by others, often leading to overreporting of "good" behavior or underreporting of "bad" behavior.

Survey Respondents

Individuals who answer or provide data in response to questions posed in a survey, which can be used for research or polling purposes.

Margin Of Error

The amount of inaccuracy allowed in the results of a survey or poll, often expressed as a percentage.

Public Opinion Survey

A method used to measure the opinions or attitudes of a population regarding specific issues or policies.