Why Do Firms Like Walmart and Procter & Gamble Create

question 12

Multiple Choice

Why do firms like Walmart and Procter & Gamble create supply chain partnerships?

• A)These firms are chain stores,and they need supply chains
• B)Supply chains make inventory management more efficient
• C)Supply chains make database designs more efficient
• D)Supply chains allow the firms to be more independent

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Definitions:

Vertical Conflict

A type of disagreement or competition between members at different levels of the same distribution channel, such as manufacturers and retailers.

Marketing Channel

A set of practices or activities necessary to transfer the ownership of goods from the point of production to the point of consumption and, as such, which consists of all the institutions and all the marketing activities in the marketing process.

Upper Management

The highest level of executives within a company, responsible for overall strategy and decision making.

Marketing Channel Decisions

The process of selecting the most effective pathways to deliver goods or services from producers to end customers, influencing distribution strategies.