During the Next 4 Quarters,an Automobile Company Must Meet (On

question 45

Essay

During the next 4 quarters,an automobile company must meet (on time)the following demands for cars: 4000 in quarter 1; 2000 in quarter 2; 5000 in quarter 3; 1000 in quarter 4.At the beginning of quarter 1,there are 300 autos in stock.The company has the capacity to produce at most 3000 cars per quarter.At the beginning of each quarter,the company can change production capacity.It costs $100 to increase quarterly production capacity by 1 unit.For example,it would cost $20,000 to increase capacity from 3000 to 3200.It also costs $60 per quarter to maintain each unit of production capacity (even if it is unused during the current quarter).The variable cost of producing a car is $2200.A holding cost of $160 per car is assessed against each quarter's ending inventory.It is required that at the end of quarter 4,plant capacity must be at least 4000 cars.Determine how to minimize the total cost incurred during the next 4 quarters.

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Definitions:

Brand Loyalty

The commitment of consumers to repeatedly purchase a specific brand's products or services, often reflected in their reluctance to switch to competitors.

Brand Image

The unique set of associations target customers or stakeholders make with a brand.

Brand Recall

The ability of consumers to remember a brand spontaneously without being exposed to any prompts.

Manufacturer Brands

Brands that are owned by the company that manufactures the products under that brand, as opposed to brands owned by retailers or sellers (private label brands).