Examlex
In a multiplicative seasonal model,we multiply a "base" forecast by an appropriate seasonal index.These indexes,one for each season,typically average to 1.
Creative Destruction
A concept in economics which signifies the process by which new innovations lead to the demise of older technologies, leading to economic progress.
Federal Trade Commission
A federal agency charged with protecting consumers and ensuring a strong competitive market by enforcing antitrust and consumer protection laws.
Wheeler-Lea Act
The federal law of 1938 that amended the Federal Trade Commission Act by prohibiting unfair and deceptive acts or practices of commerce (such as false and misleading advertising and the misrepresentation of products).
Misleading Advertising
Promotional activities that intentionally or unintentionally deceive or misguide consumers regarding the nature, qualities, or benefits of a product or service.
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