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A regression analysis between sales (in $1000)and advertising (in $100)resulted in the following least squares line: = 84 +7X.This implies that if there is no advertising,then the predicted amount of sales (in dollars)is $84,000.
Delayed Reinforcement
A technique in behavior modification that involves a time delay between the desired response of an organism and the delivery of reward.
Classical Conditioning
An educational approach where two stimuli are persistently paired; the response, initially the result of the second stimulus, eventually becomes the result of the first stimulus alone.
Operant Conditioning
A process of learning in which the dynamics of behavior are adjusted by assigning incentives or penalties.
Extinction
In psychology, the gradual weakening and disappearance of a conditioned response tendency.
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