Examlex
The primary purpose of a nonlinear transformation is to "straighten out" the data on a scatterplot.
Buying Decisions
The process by which a consumer chooses whether or not to purchase an item, often influenced by various factors.
Purchase Decision
The process by which a consumer decides whether to buy a product, influenced by factors like price, quality, and brand.
Need Awareness
The process of recognizing and understanding a customer's needs or problems that a product or service can solve.
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