A Sales Manager for a Company That Makes Commercial Ovens

question 35

Essay

A sales manager for a company that makes commercial ovens for restaurants is interested in estimating the average number of restaurants in all metropolitan areas across the entire country. He does not have access to the data for each metropolitan location, so he had decided to select a sample that will be representative of all such areas, and will use a sample size of 30. Do you believe that simple random sampling is the best approach to obtaining a representative subset of the metropolitan areas in the given frame? Explain. If not, recommend how the sales manager might proceed to select a better sample of size 30 from this data?

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Definitions:

Customer

An individual or entity that purchases goods or services from another individual or entity, often considered crucial for the survival and success of a business.

Marketing Plan

A comprehensive document outlining a business's marketing strategies, advertising efforts, and goals for a specific time period.

Strategic Planning Tool

A resource or method used to guide the decision-making process, helping in the establishment of goals, and formulation of strategy for achieving them.

Strategic Planning

A systematic process for envisioning a desired future and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.