Which Statement About Communication Is True? Select All That Apply

question 10

Multiple Choice

Which statement about communication is true? Select all that apply.

• A) Used to meet physical and psychosocial needs
• B) Most basically described as talking and listening
• C) The process of sending and receiving information
• D) The basis for forming relationships
• E) Method to ensure a message is understood

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Definitions:

Product

Anything that is of value to a consumer and can be offered through a voluntary marketing exchange.

Price

The overall sacrifice a consumer is willing to make—money, time, energy—to acquire a specific product or service.

Geodemographic Segmentation

The grouping of consumers on the basis of a combination of geographic, demographic, and lifestyle characteristics.

Ethnic Food Aisle

A section within grocery stores dedicated to foods and ingredients associated with various ethnic or cultural cuisines.