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Comparative Advertising
A marketing strategy where a brand's product or service is directly compared to a competitor's to highlight its superiority.
Pure Monopoly
A market structure where a single seller has exclusive control over a product or service, with no close substitutes available.
Unique Product
A good or service that is distinct in its features, benefits, or value propositions from others in the market.
Monopolistic Competition
A market structure characterized by several competitors offering differentiated products or services, allowing for some degree of pricing power.
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