Results from a Patient's Genetic Testing Indicate Mutations in the Factor

question 124

Multiple Choice

Results from a patient's genetic testing indicate mutations in the factor V Leiden gene.This finding is most associated with which of the following?

• A)A greater risk for thromboembolism
• B)A specific medication used to treat colorectal cancer being rendered ineffective
• C)A higher risk for developing breast cancer
• D)An ability to identify patients with melanoma who might benefit from treatment with specific drugs

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Definitions:

Market Development Strategy

A growth strategy that employs the existing marketing offering to reach new market segments, whether domestic or international.

Competitive Advantage

The edge a business has over its competitors, allowing it to generate greater sales or margins and/or retain more customers.

Segmentation

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.

Targeting

The process of identifying and directing marketing efforts at a specific segment of the market that is most likely to purchase a product or service.