Marketers Use Quantifiable Characteristics Known as ________ and Psychological Characteristics

question 18

Multiple Choice

Marketers use quantifiable characteristics known as ________ and psychological characteristics known as ________ to help them understand the needs of an audience.

• A)social graphics; intuitional data
• B)demographics; psychographics
• C)crowdsourcing; regionalism
• D)psychometrics; cryptography
• E)selling points; desired benefits

Understand the legal mechanisms available when an agreement reached in mediation is not honored.

Recognize the significance of the Federal Arbitration Act and its application to employment disputes.

Grasp the critical aspects and outcomes of notable court cases related to ADR, such as Circuit City v. Saint Clair Adams and Robert Gilmer v. Interstate/Johnson Lane Corporation.

Know the use of ADR in specific fields like e-commerce and its legal requirements in federal district courts.

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Definitions:

Iroquois

A Native American confederacy made up of several tribes, originally including the Mohawk, Oneida, Onondaga, Cayuga, and Seneca peoples, known for their influential political structure and role in American colonial history.

Hurons

A Native American tribe, also known as the Wyandot, originally located in the Great Lakes region, known for their farming, trading, and alliance with the French during colonial times.

Jamestown Colony

The first permanent English settlement in North America, established in Virginia in 1607.

Nomadic Tribes

Describes groups of people who move from one place to another, rather than settling permanently in one location, often for reasons such as following seasonal weather patterns or searching for food resources.